Mido is a Swiss watch brand with a rich history that dates back to 1918. The brand was founded by George Schaeren in Biel/Bienne, Switzerland, and it quickly gained a reputation for producing high-quality timepieces with precision movements and elegant designs.
Throughout the early years of the company, Mido was known for its innovative spirit and commitment to excellence. The brand introduced a number of advanced features in its watches, including waterproof cases and anti-magnetic movements, which quickly made Mido a favorite among consumers and collectors alike.
In the 1930s, Mido introduced its patented Multifort line, which was designed to be a rugged and reliable watch for outdoor activities. The Multifort was a huge success, and it quickly became one of the most popular sports watches in the industry.
In the years that followed, Mido continued to innovate and expand its range of watches. The brand introduced a number of new collections, including the Baroncelli, Ocean Star, and Commander lines, each with its own unique features and designs.
One of the highlights of Mido's history came in the 1960s, when the brand introduced its Powerwind automatic movement. The Powerwind was a breakthrough in watchmaking technology, offering unparalleled accuracy and reliability, and it quickly became one of the most popular automatic movements in the industry.