Rado is a Swiss watch brand that was founded in 1917 in the town of Lengnau, Switzerland. The brand quickly gained a reputation for producing high-quality watches that were both stylish and durable.
In the 1950s, Rado began to focus more on the development of innovative materials, such as tungsten carbide and sapphire crystal. In 1962, the brand introduced the DiaStar 1, the world's first scratch-resistant watch, which was made using a combination of tungsten carbide and sapphire crystal.
Throughout the 1960s and 1970s, Rado continued to innovate and develop new materials, including hard metal, ceramics, and high-tech diamonds. The brand also introduced several new watch models, including the Rado Manhattan, which featured a unique square shape and a scratch-resistant tungsten carbide case.
In the 1980s, Rado continued to innovate with the introduction of its Ceramica watch, which was made entirely of high-tech ceramics. The watch was a commercial success and helped to establish Rado as a leader in the use of new materials in watchmaking.
Today, Rado continues to produce high-quality watches that are known for their durability, style, and innovation. The brand offers a wide range of models, including dress watches, sports watches, and diving watches, that are popular among collectors and watch enthusiasts around the world.
Overall, Rado is a brand with a rich history of innovation and technological advancement in the field of watchmaking. Its commitment to quality and design has made it one of the most respected and sought-after watch brands in the world today.