Zenith Surf TV Ref. 01-0040-380 Cal. 2572PC

Zenith Surf 1975 — First impression - 01-0040-380

This Zenith Surf from 1975 is a disciplined example of mid-1970s Swiss design, where strong geometry and precise detailing replaced the softer dress-watch language of earlier decades. The compact 35.0 mm case reads as architectural rather than bulky, with a short 37.0 mm lug-to-lug that keeps it exceptionally wearable. On the wrist, the watch has the confident stance of a historic wristwatch built for clean legibility and refined presence, not ornament for its own sake.

The first impression is shaped by contrast: a dark, smoky dial with crisp applied markers, a vivid date display between 4 and 5 o’clock, and a case that balances brushed planes with polished flanks. The result is unmistakably Zenith—technical, composed, and rooted in vintage Swiss watchmaking. For collectors focused on the brand’s design-led era, explore browse Zenith Surf watches from 1975 with the 01-0040-380 case profile.

Anthracite gradient Dial

The dial is a deep anthracite tone with a subtle smoke-style gradient that shifts in intensity across the surface, adding depth without compromising clarity. Applied hour markers provide strong definition, and several are finished with crisp striped detailing that catches light in a controlled, technical way. A small applied Zenith emblem at 12 o’clock reinforces brand identity while remaining tastefully integrated into the dial’s minimal composition.

The minute track is laid out with a distinct, angular graphic language that frames the dial and amplifies the watch’s 1970s character. At the same time, the dial never feels busy—everything serves precision timekeeping, with a deliberate balance between design expression and readability.

Hands

The baton hands are clean and purposeful, pairing a sharp silhouette with luminous inlays that show gentle, period-correct patina. This combination suits the dial’s darker palette, keeping the time legible while preserving the refined, collectible feel expected from a Zenith automatic movement watch of this era. The central seconds hand remains slender and unobtrusive, reinforcing the watch’s disciplined layout.

The date window positioned between 4 and 5 o’clock is one of the most distinctive features. The display uses a blue date disc with light numerals, creating a striking contrast against the anthracite dial and bringing a technical, modern accent that feels authentically 1970s.

Zenith 01-0040-380 - Faceted Stainless Steel Case

The stainless steel case is defined by crisp geometry and confident finishing. Its square/TV-style shape presents strong, flat planes on top, while the sides appear more reflective, creating an intentional contrast that emphasizes the case architecture. This interplay of brushed and polished surfaces is a hallmark of the period and a key reason the watch wears with such presence despite its compact measurements.

A warm-toned inner ring around the dial adds another layer of depth, subtly framing the smoky anthracite surface and giving the watch a distinctive visual signature under varied lighting. With a 35.0 mm diameter and 37.0 mm lug-to-lug, the proportions remain firmly in dress territory, yet the design language is unmistakably bold—an excellent example of Swiss watchmaking adapting to a more modern, design-forward era.

Surf 01-0040-380 - Crown

The crown is signed with a Zenith motif, a small but important authenticity detail collectors appreciate. It is neatly proportioned for comfortable handling, supporting confident setting while keeping the case silhouette clean. The ridged profile provides secure grip without feeling oversized, consistent with a dress-oriented watch that still aims for daily practicality.

Zenith Surf Leather strap and original Zenith set

The watch is shown fitted with a new high-quality leather strap in black with a textured, crocodile-style grain, sized appropriately for the 24.0 mm lug width. This modern strap choice complements the watch’s architectural case and keeps the look refined and versatile. As noted, the watch will also be shipped with its original Zenith strap and Zenith buckle, which adds meaningful collector value and preserves period-correct presentation when desired.

For a broader comparison across similar aesthetics, you can also discover 1970s dress watches with TV-style cases and smoky dials curated from multiple Swiss makers.

Zenith Surf 1975 — Cal. 2572PC automatic engineering

Power comes from the Zenith Cal. 2572PC, a Swiss-made automatic movement chosen for reliable, everyday performance and stable long-term ownership. In a watch like this, the appeal is not only the design but the underlying mechanical credibility: a well-specified automatic caliber matched to a practical dial layout with date functionality. For collectors, this is the right kind of pairing—purposeful engineering supporting a coherent, era-correct aesthetic.

The movement type is clearly aligned with the watch’s identity as a mechanical timepiece from Zenith’s strong 1970s catalog. When fully maintained, an automatic movement of this class is built for consistent precision timekeeping, and it remains a satisfying choice for those who prefer traditional Swiss watchmaking over disposable modern alternatives.

Heritage of the Zenith Surf in 1970s TV-case design

The Zenith Surf name carries a distinctive period flavor, and this 1975 example expresses it through geometry, contrast, and a confident modernist profile. The 1970s pushed Swiss brands toward bolder shapes and integrated visual structures, often using TV-style cases and graphic dial framing to create a contemporary, technical look. This watch sits squarely in that design context, with a smoky dial, crisp applied markers, and a case that communicates architecture as much as refinement.

From a collecting perspective, it offers an honest snapshot of the era: a vintage Swiss timepiece that feels intentional, not nostalgic. It is especially appealing to enthusiasts who appreciate Zenith beyond the usual talking points—focusing instead on the brand’s broader design heritage and the quietly collectible references that still feel fresh on the wrist.

12-month warranty, worldwide shipping, and originality

This watch is offered in used condition with strong trust signals for serious buyers. It is listed as fully serviced and fully operational, which is essential for a vintage mechanical watch intended for regular wear. The listing also specifies all original watch components, supporting authenticity and long-term collector confidence.

A 12-month warranty is included, providing reassurance alongside the mechanical credibility of the Cal. 2572PC. With its distinctive dial, signed crown, and original Zenith strap and buckle included in the shipment, this Zenith Surf represents a refined, collectible 1970s dress watch that combines design character with practical ownership fundamentals.